Delivering a frictionless digital customer experience is the heart of data-driven marketing. The fuel that runs any digital experience is customer data.
Until now, having a 360° view of customers meant full visibility of internal customer data. But what if we add to the mix social network and partners data(a 720°view) or ecosystem data about customer needs and behaviors(a 1080°view)?
This concept is not limited just to B2C marketing: the ability to incorporate data beyond that of the customers themselves can deliver business insights across segments and industries (think of 1080 fraud detection, 1080 IoT,1080 open banking...)
Topics that were covered in this session:
- Managing data integration from multiple sources
- Implementing AI/ML models and semantic models for better dynamic segmentation
- Using a data fabric architecture to leverage the untapped potential of business data and obtain a 1080°view of your customers
*Note: This session was held in French*
