Most retailers tend to manage most of their transactional data on legacy systems. That’s where this data is stored and retrieved from. However, the ability to generate additional value to the customers (and concurrently, new revenue streams) is closely tied to digital innovation, namely to the ability to deliver digital services at speed and scale. This is something that cumbersome systems of record were never designed to deliver.

Read this report to learn how Digital Integration Hub can help retailers manage their loyalty programs more efficiently, reaping a host of business benefits:

• Incorporating data on millions of customers from all business units and partners into a single dashboard
• Delivering customers a truly personalized, digital experience, with instant visibility to real-time loyalty points balance
• Supporting a variety of digital apps in real-time
• Accelerating the building and rolling out of new applications, meeting evolving market trends
• Monetizing loyalty data with real-time payments and time-sensitive promotions customized to each customer segment